#MAC TOUCH SCREEN COMPUTER MAC#
And with the world's first touch screen, multitouch Mac in place, Apple can recreate the same iPhone scenario in the computing market and in the process, make competing vendors and Microsoft look outdated.īut Microsoft isn't so naive.
The computing market may be an entirely different space than the cell phone market, where a touch screen is more desired, but we can't forget that it's still being dictated by the common desire of all consumers to use the single product that does what no other device can.
#MAC TOUCH SCREEN COMPUTER PC#
But by releasing a Mac that eclipses the functionality of the tablet PC and fully harnesses the power of multitouch in a way that no one has seen before, Apple can create the computing world's first iPhone-like success.Īnd in the process, Apple could single-handedly propel the computing market forward into a new era where vanilla products are the exception and establish itself as the de facto leader in innovation. Innovation has been a key to Apple's success over the past decade and without it, the company would be nothing more than another computer vendor. Instead, Apple needs to embrace the fact that many people prefer touch-screen technology and create a Mac that offers the same basic functionality found in the iPhone. In fact, the most it has done in bringing multitouch to its computers is offering the functionality in the track pad on its MacBook Air.īut simply offering multitouch on a trackpad isn't enough to make consumers want to flock to Apple products instead of HP or Dell machines. Apple is one of the major leaders in the multitouch space and yet, the company's desire to bring a full-fledged touch-screen device to store shelves has stopped with the iPhone.
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